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| 作者 |
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BillCapodagli/LynnJackson
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| ISBN |
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0070120641
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| 页数 |
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221
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| 开本 |
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小16开
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| 封面形式 |
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精裝本
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| 出版社 |
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McGraw-HillTrade
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| 出版日期 |
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2004-1-1
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| NT$ |
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2204
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暂时缺货
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邮政划拨 4. 银行汇款
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"...so useful you may whistle while you work."--Fortune magazine
"I dream,I test my dreams against my beliefs,I dare to take risks and I execute my vision to make those dreams come true."--Walt Disney
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"I dream, I test my dreams against my beliefs, I dare to take risks, and I execute my vision to make those dreams come true." -Walt Disney. Walt Disney's dreams, beliefs, and daring gave birth to captivating characters, thrilling theme park attractions, and breathtaking tales that have inspired the imaginations of generations of children and adults. Disney also launched an entertainment and marketing empire whose influence is felt around the world, and whose success provides a model of business excellence that can guide any company. Each principle is then examined in detail by illustrating the principle at work at Disney as well as at other successful companies.
Capodagli and Jackson have spent their careers studying Disney and teaching this unique management method to others. As consultants to companies ranging from Illinois Power to Bristol-Myers Squibb and Whirlpool, they have used the Disney principles again and again, and have seen them yield startling performance improvements. They have distilled this wisdom in THE DISNEY WAY. In this book, you'll learn how to: Give every member of your organization the chance to dream, and tap into the creativity those dreams embody; Treat your customers like guests; Build long-term relationships with key suppliers and partners; Dare to take calculated risks in order to bring innovative ideas to fruition; Align long-term vision with short-term execution. And more. No fairy dust. No magic wands. No wishing on a star. Just sound, effective management principles that stem from Walt Disney's values, vision, and philosophy. Lists of questions to ask and actions to take, along with real-life examples, will help you adapt the Disney Way to suit your company's needs. From the hiring and training of employees to the realization of a creative concept to exceptional customer service, every aspect of the Walt Disney Company is linked to Walt Disney's vision.
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Foreword
Preface to The Paperback Edition
Paeface
Acknowledgments
1 WALT'S WAY
2 MAKE EVERYONE'S DREAMS COME TRUE
3 YOU BETTER BELIEVE IT
4 NEVER A CUSTOMER,ALWAYS A GUEST
5 ALL FOR ONE AND ONE FORALL
6 SHARE THE SPOTLIGHT
7 DARE TO DARE
8 PRACTICE,PRACTICE,PRACTICE
9 MAKE YOUR ELEPHANT FLY-PLAN
10 CAPTURE THE MAGIC WITH STORYBOARDS
11 GIVE DETALLS TOP BILLING
EPILOGUE.THE MAGIC CONTINUES
Notes
Bibliography
Index
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Together,Bill Capodagli and Lynn Jackson Represent nearly fifty years of consulting,busi-ness,and corporate research expertise.They founded Capodagli Jackson Consulting in 1993,and work with companies to implement the Disney Way Principles.The Disney Way is Published in eight languages and has earned the reputation as one of the most enduring lead-ership manifestos of our time.
Capodagli Jackson is based in Indianapolis.For information on seminars and keynotes,please call 800-238-9958 or email dreamovations@aol.com.
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