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HARVARD BUSINESS REVIEW ON BRAND MANAGEMENT
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| 作者 |
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7-09999
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| ISBN |
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1578511445
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| 页数 |
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1122
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| 开本 |
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32开
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| 封面形式 |
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简裝本
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| 出版社 |
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7-09999
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| 出版日期 |
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2003-11-1
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| NT$ |
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1701
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暂时缺货
配送说明： 国际快递 ， 海运邮递 。
付款说明： 1. VISA、MASTER線上刷卡 2. 信用卡传真刷卡付款 3.
邮政划拨 4. 银行汇款
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Withtheincreasingglobalizationofbrands,effectivebrandmanagementindifferentiatingproductshasbecomeevenmoreessential.Thishelpfulvolumeprovidesthelateststrategiesformaximizingthevalueofyourbrandsandproducts.Articlesinclude:"BuildingBrandsWithoutMassMedia"byErichJoachimsthalerandDavidA.Aaker,"Brandsvs.PrivateLabels:FightingtoWin"byJohnA.QuelchandDavidHarding,"HowDoYouGrowaPremiumBrand?"byReginaFazioMaruca,"ShouldYouTakeYourBrandtoWheretheActionIs?"byDavidA.Aaker,"ExtendProfits,NotProductLines"byJohnA.QuelchandDavidKenny,"TheLogicofProduct-LineExtensions"PerspectivesfromtheEditors,"CanThisBrandBeSaved,"byReginaFazioMaruca,"YourBrand'sBestStrategy"byVijayVishwanathandJonathanMark.TheHarvardBusinessReviewPaperbackSeriesisdesignedtobringtoday'smanagersandprofessionalsthefundamentalinformationtheyneedtostaycompetitiveinafast-movingworld.HerearethelandmarkideasthathaveestablishedtheHarvardBusinessReviewasrequiredreadingforambitiousbusinesspeopleinorganizationsaroundtheglobe.
本书提供了使公司的品牌和产品的价值最大化的最新战略。创建企业品牌无须大众媒体品牌与自营商标：努力获胜如果促进一个高档品牌的发展扩张到哪里，就应把品牌带到哪里吗？延伸利润而不是产品线产品线延伸的理由这个品牌能否被挽救？品牌经营的最佳战略
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Building Brands without Mass Media
ERICH JOACHIMSTHALER AND DAVID A.AAKER
Brands versus Private Labels:Fighting to Win
JOHN A.QUELCH AND DAVID HARDING
How Do You Grow a Premium Brand?
REGINA FAZIO MARUCA
Shouid You Tade Your Brand to Where the Action Is?
DAVID A.AADER
Extend Profits,Not Product Lines
JOHN A.QUELCH AND DAVID KENNY
The Logic of Product-Line Extensions
PERSPECTIVES FROM THE EDITORS
Can This Brand Be Saved?
REGINA FAZIO MARUCA
Your Brand's Best Strategy
VIJAY VISHWANATH AND JONATHAN MARK
About the Contributors
Index
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