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| 作者 |
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窦卫霖
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| ISBN |
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9787810788137
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| 页数 |
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318页
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| 开本 |
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23cm
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| 出版社 |
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对外经济贸易大学出版社
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| 出版日期 |
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2007-4-1
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| NT$ |
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333
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配送说明： 国际快递 ， 海运邮递 。
付款说明： 1. VISA、MASTER線上刷卡 2. 信用卡传真刷卡付款 3.
邮政划拨 4. 银行汇款
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本书通过阐述文化和交际的基本理论以及两者之间的关系，以跨文化交际学的基本理论和应用为框架，通过真实生动的交际实例来分析中西文化在语言交际和非语言交际中的差异，从而培养学生的跨文化意识，最终提高跨文化交际能力。
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Chapter 1 Introduction to Intercultural Communication
Learning Objectives
Warm-up Activities
I. Defining Intercultural Communication
II. The Rapid Increase of Intercultural Communication
1. Improvements in transportation technology
2. Developments in communication technology
3. Changes in mass migration patterns
4. Globalization of the world economy
III. The Development of Intercultural Communication Study
1. The development of intercultural communication study in the U.S.
2. Intercultural communication studies in China
IV. The Complexity in Learning Intercultural Communication
1. The multidiseiplinary nature and elements of intercultural communication study
2. Potential problems in learning intercultural communication
Summary of the Chapter
Key Terms
Words & Expressions
Notes
Exercises
Case Study
Chapter 2 Basic Communication Theories
Learning Objectives
Warm-up Activities
I. Communication Defined
II. Needs and Functions of Communication
1. Maslow's hierarchy of needs
2. Functions of communication
III. The Classification of Communication
IV. The Process of Communication
1. Components of communication
2. Models of communication
V. The Characteristics of Communication
VI. The Challenge of Effective Communication in Interpersonal Encounters
Summary of the Chapter
Key Terms
Words & Expressions
Notes
Exercises
Case Study
Chapter 3 The Nature of Culture
Learning Objectives
Warm-up Activities
I. Definitions of Culture
II. Basic Functions and Source of Culture
III. Ingredients of Culture
IV. Characteristics of Culture
V. Understanding Cultural Differences
1. Normal distribution of people's characteristics
2. Minimum-maximum social differences
Summary of the Chapter
Key Terms
Words & Expressions
Notes
Exercises
Case Study
Chapter 4 Cultural Values
Learning Objectives
Warm-up Activities
I Concept of Values
1. Definition of value
2. Values as the core of culture
3. Types of values
II. Priorities of Cultural Values
III Study of Values
1. Kluckholn and Strodtbeck's value orientations
2. Hofstede-Bond value dimensions
3. Hall's high- and low-context orientation
Summary of the Chapter
Key Terms
Words & Expressions
Notes
Exercises
Case Study
Chapter 5 Verbal Communication
Chapter 6 Nonverbal Communication
Chapter 7 Cultural Differences in Etiquette and Protocol
Chapter 8 Cultural Differences in Business Negotiation
Chapter 9 Cultural Adaptation and Intercultural Communication Competence
References
Key to Exercises
Model Test I
Model Test II
Appendix I Intercultural Films
Appendix II Related Websites
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